Friday 17th October 9.30-12.45pm
In-person workshop - Weston Business Centre, Takeley
How to produce a cracking newsletter
Want to build a direct, long-lasting relationship with people who want to hear from you? If done right, a newsletter is low-cost and high-impact.
This month, in our workshop, we delve into the power of producing a cracking newsletter, one that's genuinely useful, engaging, and well-crafted. And better still, it builds long-term attention in a world full of distractions.
How and why?
Newsletters give you...
1. Direct access to your audience
2. Trusted connection
3. Content repurposing
4. Brilliant ROI
5. Measurable and testable marketing
6. Positioning and authority opportunities
7. Scalable yet personable communication with people who want to hear from you
If done right, a newsletter is low-cost and high-impact. Now who doesn't want that?
What you'll learn
Why your business needs a newsletter
How to be "newsletter" ready - data and tools
Understanding your audience - segments
Voice & tone — create a style mini‑guide
The high-performing newsletter (subject, preheader, hero, scannable sections, CTA)
Subject lines that grab attention
Content ideas and repurposing
Opening hooks
Measurement & A/B tests: what to measure and how to test
Event details
Friday 17th October
9.30am-12.45pm
Weston Business Centre, Parsonage Road, Takeley CM22 6PU
Speaker session, Q&A and workshop
Teas, coffees and pastries provided
Meet your speaker
Lizzie Mendes da Costa
"Hi, I’m Lizzie, one half of My Marketing Pals. With over 20 years of experience in marketing and events, I’ve spent a career understanding how customers think, act, and engage. One thing I’ve learned? Never underestimate the power of a newsletter.
Often seen as time-consuming or put in the “too hard” basket, newsletters are actually one of the most valuable tools in your marketing kit. They give you a direct line to your audience, letting you speak to what matters most to them, while giving you insights into what resonates."
